MATTEL: CREATABLE WORLD LAUNCH
Introducing Creatable World, Mattel’s first line of gender-neutral dolls.
We launched the dolls on social media, gave them their own Instagram page, and created a content series designed to magnify their relevance in culture. The dolls were written up in an article for Time Magazine and continued to get press from major publications worldwide.
FLIP THE SCRIPT CONTENT SERIES
Creatable World dolls flip the script in the name of inclusivity and turn gender conventions upside down.
Agency: Deutsch LA
Copywriter: Eddie Klein
Creative Director: Carmen Love
ECD: Doris Chung