Savannah Bradford JNSQ

JNSQ WINES

In 2019 my team and I built the JNSQ brand from the ground up and launched it with a 360 campaign in less than a year.

Conceived with the notion that a high-end California Rosé could rival the finest French Rosés in the world, we designed our campaign with an elevated, timeless aesthetic attracting the millennial woman whose taste and palette had evolved beyond White Girl Rosé. Our tagline, "She's got that...JNSQ" describes the women for whom JNSQ was made - powerful women setting the world on fire on their own terms, with a certain je ne sais quoi that’s hard to describe but undeniably irresistible.

We carefully and thoughtfully partnered with brands like Drybar and high fashion house Rodarte. Our 360 campaign included branding, social, print, OOH, partnerships, packaging, web design and launch events.

THE BOTTLE

Like the women for whom it was made, JNSQ makes a statement inside the bottle and out. Inspired by the artistry of French luxury perfume bottles, the goal was to create a unique bottle whose curves would stand out on the shelf, behind the bar, or in the middle of the table.

PRINT
Vogue // W // Allure

RODARTE LAUNCH EVENT

To give JNSQ the cultural caché it needed, we launched at the fall 2019 runway event of iconic fashion designers Kate and Laura Mulleavy of Rodarte. A show that normally takes place in New York Fashion Week was held in Los Angeles for the first time to partner with JNSQ announcing it to the public in an unforgettable way.

DRYBAR PARTNERSHIP

To meet our audience where they go, we teamed up with Drybar and made JNSQ the first official wine of Drybar for a full year. The partnership launched with top-tier influencer events in both NYC and LA. Our partnership includes co-branded merchandise, Instagram-ready photo installations, branded artwork, and a custom JNSQ hair style so guests can add a litte je ne sais quoi to their blowouts as they sip on JNSQ.